When it comes to offering innovative employee benefits, Swarovski, the Austria-based iconic crystal company, is proving that it’s possible to combine sustainability, health, and employee satisfaction in one initiative. The company has introduced a bike leasing program for its employees, reflecting a strong commitment to environmental responsibility and the well-being of its workforce.

This initiative demonstrates how bike leasing is more than just a perk—it’s a powerful way to promote a healthier lifestyle and a more sustainable future. Here’s how Swarovski’s program works and why it’s making a difference.

A greener and healthier commute

For many Swarovski employees, the new bike leasing program is a game-changer. The option to lease high-quality bikes, including e-bikes, enables employees to choose a mode of transportation that’s not only cost-effective but also environmentally friendly. By swapping car commutes for bicycles, employees are reducing their carbon footprint while enjoying the health benefits of cycling.

“Swarovski’s bike leasing program makes it so much easier to embrace a more sustainable lifestyle. I love that I can bike to work and feel like I’m contributing to a greener future while staying active,” said one Swarovski employee.

Accessible and flexible options

The program is designed to make bike leasing simple and accessible. Employees can select their preferred bike from a wide range of models available through local partner shops, ensuring there’s something for everyone—from road bikes to mountain bikes and e-bikes.

The leasing process is streamlined and affordable, with costs deducted directly from employees’ paychecks. Employees also benefit from tax advantages, making bike leasing an even more appealing option.

“Having access to an e-bike through the leasing program has been incredible. It’s not just a convenience—it’s a lifestyle upgrade,” said an employee who participates in the program.

Aligning with sustainability goals

As a company, Swarovski is deeply committed to sustainability, and the bike leasing program aligns perfectly with its environmental goals. By encouraging employees to bike to work, Swarovski reduces its overall carbon emissions and sets an example of corporate responsibility. The initiative is part of a broader strategy to promote greener practices within the company.

“This program shows that Swarovski isn’t just talking about sustainability—it’s taking real steps to make a difference.” - Swarovski employee

Strengthening employee engagement

Beyond the environmental and health benefits, the bike leasing program has also strengthened employee morale. Offering modern, forward-thinking benefits demonstrates Swarovski’s dedication to its team members’ happiness and wellbeing.

“The fact that Swarovski offers this benefit really shows they care about us as people,” says an employee. “It’s just one of many ways they make this a great place to work.”

A model for other employers

Swarovski’s success with its bike leasing program serves as an inspiration for other companies looking to innovate their employee benefits. By introducing bike leasing, employers can offer their teams a practical, meaningful benefit that supports health, sustainability, and employee satisfaction—all while contributing to a greener planet.

"The first bike was leased in April, followed by 240 more within the first month, and we expect to have 500 bikes in the next eight months. The trend toward e-mobility is also noticeable at Swarovski, with 412 of the 500 bikes being e-bikes," - CEO Donna Galle, Lease a Bike Austria

One explanation for the strong response is the inviting environment around Wattens for bike tours, as well as the increasing use of bicycles for commuting. As a result, Swarovski plans to strengthen its focus on bicycles for employees. The company is planning further investments in bicycle infrastructure at the Swarovski campus. The first step was a bike station co-financed by Lease a Bike, which contains everything needed for bicycle repair on the campus.

Swarovski’s experience proves that bike leasing is more than just a trend—it’s a powerful way to engage employees, promote wellness, and make a lasting impact on the environment.

For American employers, programs like Lease a Bike make it easy to replicate this model and bring similar benefits to their own teams. With the right partner, implementing a bike leasing program is a smooth and rewarding process. Why not take a page from Swarovski’s playbook and explore how bike leasing can transform your workplace?

Learn more about the difference that bike leasing can make within your organization and join the ride!