Danny Farahirad’s downtown LA bike shop, Just Ride LA, serves the “active LA cyclist” with full repair and customization services and an inventory of high-end road bikes and commuter e-bikes. Although LA’s sprawl is conducive to cars, Farahirad said street commuters are better off on agile e-bikes that let them get around cars. He dreams of a day when more city infrastructure is built for bikes.

What’s the LA cycling culture like?

Cars are forward and center in LA but e-bikes make a lot of sense downtown because they can brake more easily and get around cars. And it’s easier to ride on the road with cars because e-bikes have speed. We also have pockets of recreational and adventure cycling in and around LA which are definitely growing in popularity.

Why did you decide to become a Lease a Bike partner?

It sounds like a really cool concept; if it works, why not? I love the idea of leasing. Someone enrolled in a Lease a Bike program gets the latest and greatest and we get a new customer.

How’s business? Are you busy?

During the last two years, business has slowed down quite a bit. Sales numbers are stable but overhead is much higher. For example, locks went from $80 to $95 and with tariffs we could be looking at $130.

“Someone enrolled in a Lease a Bike program gets the latest and greatest and we get a new customer.”

How are you hoping the Lease a Bike partner program can help you build your customer base?

Our e-bike customer is very price conscious: bikes under $3,000 are more doable, but it’s hard to justify an e-bike over $3,000 unless the customer knows they’ll use it a ton and be able to go longer distances. Bike leasing lowers the barrier of entry for customers, so they’re more likely to try an e-bike. And, the more customers we get, the better.

What inspired you to start this bike shop?

It’s a family business. My dad and brother started it as a hobby 15 years ago. Then I took over and took it to the next level. I love the idea of getting people out in nature by getting them on bikes.

“Bike leasing lowers the barrier of entry for customers, so they’re more likely to try an e-bike.”

What's your favorite part of helping customers find their perfect ride?

I like the smile it gives them, the feeling of freedom, the way it makes them feel the joy of cycling, like a kid again

What’s your advice to someone new to bikes or bike leasing?

Find a shop you can trust so you know you’ll be in good hands. Once you get your new bike or e-bike, take your time to get comfortable and confident. Practice regularly, as it will help you improve. Also, keep an eye on the air in your tires weekly. And make sure to dress as brightly and visibly as you can.

“I like the smile it gives them—the feeling of freedom, the way it makes them feel the joy of cycling, like a kid again.”

How do you envision the future of biking in LA?

The more we get people on bikes, the more cross-over there will be, so even if they don’t stop using their car entirely, they can at least ride a bike to the train or ride part of the way to work. I have a vision of LA infrastructure built for cyclists. It’s not there now, but it’s just a matter of time.

About Lease a Bike

Lease a Bike began with a passion for cycling and a greener planet. Our commitment to sustainable transportation and healthy living has fueled our global expansion, building cycling communities across companies and continents. As a leader in bike leasing, we empower individuals and businesses to embrace eco-friendly choices daily. Join us as we pedal towards a brighter, greener future.
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Bike shops are the heart of Lease a Bike’s mission—connecting people to better, greener ways of getting around. By joining our partner network, as a bike shop you not only gain access to a new, loyal customer base, but also benefit from increased bike sales and ongoing service opportunities. Whether your focus is commuter e-bikes, road bikes, or cargo bikes, Lease a Bike drives more riders to your door. Ready to grow with us?

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